{"product_id":"creating-customers-the-story-of-ilott-advertising-new-zealand-1892-1982","title":"CREATING CUSTOMERS: The Story of Ilott Advertising New Zealand 1892-1982","description":"\u003cp\u003eCREATING CUSTOMERS: The Story of Ilott Advertising New Zealand 1892-1982\u003c\/p\u003e\n\n\u003cp\u003eby Jack Ilott\u003cbr\u003e\nforeword by Michael Fowler\u003c\/p\u003e\n\n\u003cp\u003eDESCRIPTION\u003cbr\u003e\nISBN: 0908595219\u003cbr\u003e\nFormat: medium hardcover with dust jacket\u003cbr\u003e\nPublished: Ray Richards Publisher 1985, 1st edition\u003cbr\u003e\nSize (mm): 190 w x 245 h x 20 d\u003cbr\u003e\nPages: 172\u003cbr\u003e\nSKU: A4\/2511\/0365\/Kxxx\u003c\/p\u003e\n\n\u003cp\u003eABOUT\u003cbr\u003e\nIn 1892 John Ilott Senior founded the family advertising business in New Zealand. It grew to be a national agency with branches around the country and spread to London and Australia.\u003c\/p\u003e\n\n\u003cp\u003eIlott Advertising became a truly national agency and was the initiator of much advertising policy and of innovative campaigns for a host of New Zealand businesses.\u003c\/p\u003e\n\n\u003cp\u003eIn this book the author looks back at his forbears and examines the development of advertising in New Zealand, the particular role and success of Ilotts, the other agencies, and the colleagues who worked with them over so long a span of New Zealand commercial history.\u003c\/p\u003e \n\n\u003cp\u003eIllustrated throughout with monochrome images and illustrations.\u003c\/p\u003e\n\n\u003cp\u003eIncludes vintage adverts. \u003cbr\u003e\nDecorated end papers.\u003c\/p\u003e\n\n\u003cp\u003eCONDITION\u003cbr\u003e\nExcellent with light wear on dust jacket, stamped ex-library, pages clean. Images depict all need to know detail.\u003c\/p\u003e\n\n\u003cp\u003eREMARKS\u003cbr\u003e\nScarce\u003c\/p\u003e","brand":"Unicorn Bookshop","offers":[{"title":"Default Title","offer_id":55452658827556,"sku":null,"price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1901\/6740\/files\/131318.jpg?v=1785211330","url":"https:\/\/unicornbooks.co.nz\/products\/creating-customers-the-story-of-ilott-advertising-new-zealand-1892-1982","provider":"Unicorn Bookshop","version":"1.0","type":"link"}