{"product_id":"ready-fire-aim-the-mainfreight-story-by-keith-davies-signed","title":"READY FIRE AIM: The Mainfreight Story by Keith Davies - SIGNED","description":"\u003cp\u003eREADY FIRE AIM: The Mainfreight Story\u003c\/p\u003e\n\u003cp\u003eby Keith Davies\u003c\/p\u003e\n\u003cp\u003eDESCRIPTION\u003cbr\u003eISBN: 9781775532903\u003cbr\u003eFormat: small softcover (heavy)\u003cbr\u003ePublished: Random House 2013, 1st edition\u003cbr\u003eSize (mm): 155 w x 235 h x 30 d\u003cbr\u003ePages: 357\u003cbr\u003eSKU: A5M\/2510\/1950\/U423\u003c\/p\u003e\n\u003cp\u003eABOUT\u003cbr\u003eSigned by Don Braid.\u003c\/p\u003e\n\u003cp\u003eThe lively, insider story of the rise and rise of New Zealand's most successful logistics company, Mainfreight.\u003c\/p\u003e\n\u003cp\u003eThe business was founded in 1977 by the visionary Bruce Plested, who set out to make the company a family, a team, where everyone has a share in the riches and where the word 'management' is banned. This is a world where budgets are deemed 'bullshit'. Why spend time preparing figures that are invariably out of date before the ink is dry? Just make more than last year!\u003c\/p\u003e\n\u003cp\u003eThis is a warts-and-all exploration of Mainfreight's journey from small transport company at the bottom of the world to truly successful global logistics company.\u003c\/p\u003e\n\u003cp\u003eIllustrated throughout with monochrome and colour images.\u003c\/p\u003e\n\u003cp\u003eCONDITION\u003cbr\u003eNear new with only light shelf wear on covers.\u003c\/p\u003e\n\u003cp\u003eREMARKS\u003cbr\u003eScarce new and especially signed.\u003cbr\u003eWe have less expensive unsigned copy also available on request.\u003c\/p\u003e","brand":"Unicorn Bookshop","offers":[{"title":"Default Title","offer_id":55450534183204,"sku":null,"price":149.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1901\/6740\/files\/73021.jpg?v=1785211194","url":"https:\/\/unicornbooks.co.nz\/products\/ready-fire-aim-the-mainfreight-story-by-keith-davies-signed","provider":"Unicorn Bookshop","version":"1.0","type":"link"}