{"product_id":"taking-the-road-motorcycling-in-new-zealand-by-rhys-jones","title":"TAKING THE ROAD: Motorcycling In New Zealand by Rhys Jones","description":"\u003cp\u003eTAKING THE ROAD: Motorcycling In New Zealand\u003c\/p\u003e\n\n\u003cp\u003eby Rhys Jones\u003c\/p\u003e\n\n\u003cp\u003eDESCRIPTION\u003cbr\u003e\nISBN: 186941506X\u003cbr\u003e\nFormat: medium softcover \u003cbr\u003e\nPublished: Random House 2002\u003cbr\u003e\nSize (mm): 230 w x 240 h x 10 h\u003cbr\u003e\nPages: 127\u003cbr\u003e\nSKU: A4\/2407\/U138\u003c\/p\u003e\n\n\u003cp\u003eABOUT\u003cbr\u003e\nThe 1960s and 70s saw the biggest sales boom in the 100-year history of the motorcycle.\u003c\/p\u003e\n\n\u003cp\u003eThere were more motorcycles on New Zealand roads in the 1970s than at any other period before or since. There was more technological advance and there was more emphasis on safety and protective clothing than at any previous time.\u003c\/p\u003e \n\n\u003cp\u003eThe Japanese who revolutionised motorcycle design, manufacture and marketing spearheaded most of the initiatives. To understand what happened in the 70s, the book traces the early years of motorcycles and features notable riders and bikes in each period covered. It touches on the record-breaking bikes pioneered by John Britten and the revival of the great British bikes of the 30s and 40s.\u003c\/p\u003e \n\n\u003cp\u003eIllustrated throughout with monochrome and colour images.\u003c\/p\u003e  \n\n\u003cp\u003eCONDITION\u003cbr\u003e\nNew with light shelf wear on covers.\u003c\/p\u003e\n\n\u003cp\u003eREMARKS\u003cbr\u003e\nScarce new\u003cbr\u003e\nSee our other listings on the subject.\u003c\/p\u003e","brand":"Unicorn Bookshop","offers":[{"title":"Default Title","offer_id":55451994816804,"sku":null,"price":49.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1901\/6740\/files\/2132171472.jpg?v=1786936892","url":"https:\/\/unicornbooks.co.nz\/products\/taking-the-road-motorcycling-in-new-zealand-by-rhys-jones","provider":"Unicorn Bookshop","version":"1.0","type":"link"}