{"product_id":"the-making-of-a-name-the-inside-story-of-the-brands-we-buy-by-steve-rivkin-and-fraser-sutherland","title":"THE MAKING OF A NAME: The Inside Story of the Brands We Buy by Steve Rivkin and Fraser Sutherland","description":"\u003cp\u003eTHE MAKING OF A NAME: The Inside Story of the Brands We Buy\u003cbr\u003eby Steve Rivkin and Fraser Sutherland\u003c\/p\u003e\n\u003cp\u003eDESCRIPTION\u003cbr\u003eISBN: 0195168720\u003cbr\u003eFormat: small hardcover with dust jacket\u003cbr\u003ePublished: Oxford University Press 2004, 1st edition\u003cbr\u003ePages: 275\u003cbr\u003eSKU: A5\/2001\/U402\u003c\/p\u003e\n\u003cp\u003eABOUT\u003cbr\u003eHow do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.\u003c\/p\u003e\n\u003cp\u003eIn this indispensable guide, the authors share the secrets of successful brand name's, how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.\u003cbr\u003e\u003cbr\u003eFast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming.\u003c\/p\u003e\n\u003cp\u003eCONDITION\u003cbr\u003eNew\u003c\/p\u003e","brand":"Unicorn Bookshop","offers":[{"title":"Default Title","offer_id":55450337640740,"sku":null,"price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1013\/1901\/6740\/files\/2038280598.jpg?v=1787019363","url":"https:\/\/unicornbooks.co.nz\/products\/the-making-of-a-name-the-inside-story-of-the-brands-we-buy-by-steve-rivkin-and-fraser-sutherland","provider":"Unicorn Bookshop","version":"1.0","type":"link"}