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| Shopify Unique ID: | 10562049704228 |
| Trademe Reference: | PR1402 (80) |
| Category: | |
| New / Used: | Used |
Description
CREATING CUSTOMERS: The Story of Ilott Advertising New Zealand 1892-1982
by Jack Ilott
foreword by Michael Fowler
DESCRIPTION
ISBN: 0908595219
Format: medium hardcover with dust jacket
Published: Ray Richards Publisher 1985, 1st edition
Size (mm): 190 w x 245 h x 20 d
Pages: 172
SKU: A4/2511/0365/Kxxx
ABOUT
In 1892 John Ilott Senior founded the family advertising business in New Zealand. It grew to be a national agency with branches around the country and spread to London and Australia.
Ilott Advertising became a truly national agency and was the initiator of much advertising policy and of innovative campaigns for a host of New Zealand businesses.
In this book the author looks back at his forbears and examines the development of advertising in New Zealand, the particular role and success of Ilotts, the other agencies, and the colleagues who worked with them over so long a span of New Zealand commercial history.
Illustrated throughout with monochrome images and illustrations.
Includes vintage adverts.
Decorated end papers.
CONDITION
Excellent with light wear on dust jacket, stamped ex-library, pages clean. Images depict all need to know detail.
REMARKS
Scarce
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