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| Shopify Unique ID: | 10561048052004 |
| Trademe Reference: | PR203 (22) |
| Category: |
Business |
| New / Used: | New |
Description
THE MAKING OF A NAME: The Inside Story of the Brands We Buy
by Steve Rivkin and Fraser Sutherland
DESCRIPTION
ISBN: 0195168720
Format: small hardcover with dust jacket
Published: Oxford University Press 2004, 1st edition
Pages: 275
SKU: A5/2001/U402
ABOUT
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.
In this indispensable guide, the authors share the secrets of successful brand name's, how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.
Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming.
CONDITION
New
LEADING VINTAGE BOOKSHOP SINCE 1989
Books - Newspapers - Magazines - Posters - Maps - Ephemera
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