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avoid GOING BROKE

avoid GOING BROKE
avoid GOING BROKE
$ 39.95NZD
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Title: avoid GOING BROKE
Author(s): BRYANT, Lester
ISBN: 978-0-473-45528-6
Category: Business
New / Used: New
Book Type: Small Paperback
Published: 2020
Published By: Lester Bryant
Edition: 1st edition
Pages: 287

Condition

New

About

Business owners, accountants, bank managers and administrators, “you want this book”
Wives, partners and adult children of business owners, “you need this book”.

It is full of real-life examples of successful businesses that eventually failed and the path that this takes the owner.

The book addresses the downside of risk. Every business owner must navigate risk, and here we have a comprehensive record of the decisions different people made in the face of risk. This book also presents the systems and solutions to minmise risk. It includes pragmatic ideas based on other peoples mistakes on how to minimise the costs of failure should your business decisions prove to be the wrong ones or you simply end up a victim of unfortunate circumstances.

With every business failure comes the prospect of personal loss as well. This is seldom ever discussed. Not all losses are financial. The many personal stories included help to illustrate the side effects of business failure that often includes stress on the marriage, stress on the children, staff redundancies, depression and suicide.

When business owners find themselves in serious difficulty this is normally the time they can least afford the right professional help. Even then professional help can often end up being poor or inadequate advice because the professional will have no adverse experience of their own to draw from. It is akin to someone with cancer looking for advice on how to cope, but just talking to a doctor can often only addresses the technical side of the problem - and the listening ear of family is too often just not enough - the person is looking for help from someone who has had the experience of actually living through it and every ongoing side effect.

This book is not light bedtime reading and is often confronting. But it is a helpful handbook for any business owner facing difficulty as it covers the realities of their predicament, what to expect, and how best to deal with it. It also provides help for recognising the early signs of the mental health side effects of business failure and options on where to get the support needed.

Don’t think that this book is solely for people with a failing business. Owners of high performing prosperous businesses should at least read this book once. This book is for anyone and everyone who has a business interest or a family member who is in business.

Author Lester Bryant has over 30 years experience in many businesses leading and guiding as well as running his own, this is his experience at what it means to go through the roller coaster of dealing with a business failure - and getting out alive.

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