From Worst to First : Behind the Scenes of Continental's Remarkable Comeback

HELLO
From Worst to First : Behind the Scenes of Continental's Remarkable Comeback
HELLO
From Worst to First : Behind the Scenes of Continental's Remarkable Comeback
HELLO
From Worst to First : Behind the Scenes of Continental's Remarkable Comeback
HELLO
From Worst to First : Behind the Scenes of Continental's Remarkable Comeback
HELLO
From Worst to First : Behind the Scenes of Continental's Remarkable Comeback
HELLO
From Worst to First : Behind the Scenes of Continental's Remarkable Comeback
HELLO
From Worst to First : Behind the Scenes of Continental's Remarkable Comeback

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Title: From Worst to First : Behind the Scenes of Continental's Remarkable Comeback
Author(s): BETHUNE, Gordon
HULER, Scott
Category: Aircraft & Aviation
New / Used: Used
Book Type: Small paperback
Published: 1998
Published By: John Wiley
Pages: 294
Size (mm): 150 w x 230 h x 25 d

Condition

Excellent original condition. Light wear and spine fade on covers, pages clean and unmarked, name inside front cover. Images depict all need to know detail.

About

From Worst to First is Gordon Bethune's story of Continental Airlines' turnaround under his command - Continental, a perennial basket case that's become an industry darling - the blueprint that worked. Fortune magazine named Continental the company that has raised its overall marks more than any other in the 1990s.

In an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward. The numerous anecdotes alone are worth the price of the book. Most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.

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