MCDONALD'S: Behind The Arches

MCDONALD'S: Behind The Arches
MCDONALD'S: Behind The Arches
MCDONALD'S: Behind The Arches
$ 19.95NZD
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Title: MCDONALD'S: Behind The Arches
Author(s): LOVE, John F.
MILLER, Arthur W.
ISBN: 0553347594
Category: Business
New / Used: Used
Book Type: Small Paperback
Published: 1985
Published By: Bantam Press
Edition: Revised 1995
Pages: 489
Size (mm): 155 w x 230 h x 32 d

Condition

Excellent, complete and intact with handling wear/spine fading and curling on covers, inscription on fly leaf, otherwise clean and unmarked.

About

The history of the McDonald’s worldwide fast food chain.

The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.

McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.

Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

Includes monochrome images.

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